LINE Official Account business profiles: setup and review
A LINE Official Account business profile presents business information, usage instructions, and next actions. Review whether people can understand the offer and how to book or ask a question, beyond the length of the introduction.
Work through preservation, factual checks, navigation, and actual public appearance when creating or reviewing a profile.
Preserve information before the redesign
LINE Yahoo updated its redesign notice on October 7, 2026, with implementation scheduled for October 28 and gradual application afterward. Unpublished saved basic information will not transfer, and introductions need to be set again, among other data-handling changes. Official notice
Open the management interface and public page. Save text, links, and images you need in a location your business controls. Do not publish private drafts simply to preserve them.
Distinguish previously published information from drafts. Check validity before restoring old prices or discontinued services.
Verify basic information against actual operations
The redesign consolidates basic information into a new settings screen and aligns the call button with the registered telephone number. Official change explanation
Compare the profile with your website and actual operations. Verify where a phone number leads, not only its digits.
| Item | Customer's question | Evidence to check |
|---|---|---|
| Name and description | What does this account offer? | Actual product and service names |
| Opening hours | When can I use or contact the business? | Opening, reception, and closure times |
| Address | Where should I go? | Location, map, and building instructions |
| Telephone | Which team will answer? | Contact team and availability |
| Website | What can I learn there? | Destination and current terms |
| Booking or usage | What must I do next? | Actual process and required information |
If phone reception differs from opening hours, make that distinction clear before someone calls. Separate concise profile information from detailed destination pages.
Choose the next useful action
Decide which question the visitor needs answered before adding more links. These are illustrative navigation choices.
| Visitor's situation | Information needed | Possible destination |
|---|---|---|
| Considering first use | Eligibility, offer, price, and process | Service explanation |
| Ready to book | Availability, conditions, and inputs | Booking page |
| Planning a visit | Location and arrival instructions | Access guide |
| Asking after use | Contact route and required information | Support instructions |
Not every visitor needs an immediate booking link. Some need enough information to make that decision first.
Use labels such as “Prices and how it works” instead of “Here.” You can review website navigation using the next-question approach to internal links.
Distinguish drafts, publication, and deletion
The redesign removes per-part public/private switching. Some deleted parts cannot recover their contents, so confirm preservation and re-publication before changing them. Publication-state guidance
Distinguish temporary removal from information that is no longer needed. Keep reusable seasonal text and assets. Check automatically displayed information against its display conditions and the public page.
Use the official business-profile manual for detailed operation. During rollout, avoid relying solely on old screen labels.
Follow the public journey on a phone
A saved setting is not the end of the review.
- Read whether the account description makes the offer understandable.
- Verify telephone, location, and opening hours.
- Open major links and locate the promised information.
- Check booking or inquiry requirements and completion guidance.
- Record the change, reviewer, and conditions for another review.
If verification requires a booking, follow your business's test procedure and keep it separate from genuine operational records.
Look for reduced confusion as well as inquiries
Review bookings and the questions people ask afterward. Repeated questions about opening hours or where to book suggest the answers remain hard to find.
Record concurrent broadcasts and promotions. Before-and-after booking changes do not establish the profile's isolated effect. Plan follow-up communication separately with the LINE repeat-business messaging guide.
Give ChatGPT or Gemini public business information and copy, then ask: “Identify questions a first-time visitor cannot answer before booking. Treat information needing confirmation as unresolved, rather than adding facts.”
Start by saving published information and useful drafts, then choose a primary action. Shoryaku AI chat can help discuss explanations and navigation using your business context. Edit the profile in LINE Official Account.