TikTok Content Suite: Find UGC with AI and Prepare Spark Ads
TikTok Content Suite helps brands find relevant posts, obtain authorization, and use them in Spark Ads. It supports finding existing user and creator content, rather than generating a new video from scratch. Official Content Suite help
This guide covers recent AI Search updates, availability checks for Japanese advertisers, and an original selection brief. Use it to decide whether existing posts can answer your audience's questions before commissioning new videos.
What changed with AI Search and ShopMy
TikTok's Japanese announcement on August 20, 2026 introduced AI Search, Projects, and Creators. AI Search finds candidates from campaign objectives and brand requirements. The announcement describes Content Suite as a global beta and directs advertisers to their sales contact. Japanese announcement
The English announcement on September 30, 2026 introduced a ShopMy integration using the Content Suite API. It connects existing creator content to Spark Ads for ShopMy brand partners. API access is for approved partners; the announcement does not establish availability for every Japanese advertiser. TikTok and ShopMy announcement
The practical opportunity is to use AI for finding and preparing reusable posts as well as generating videos. You can define your selection criteria before gaining access to an integration.
Check access for your account
The access guide requires a TikTok representative to grant Content Suite access and help prepare a brand profile. AI Search is listed as available to select customers. Check Content Suite access and AI Search access separately. Access guide, feature availability
Use this original inquiry template with your representative. It does not need to be entered into a general-purpose AI tool.
Advertising account: [name and ID]
Brand: [name]
Main campaign region: [region]
Objective: [awareness / website visits / purchases]
Please confirm:
- Whether this account can access Content Suite
- Whether AI Search is available
- Required permissions and brand setup
- Authorization steps and cost conditions
- An alternative workflow if access is unavailable
Choose candidates before requesting authorization
Spark Ads use organic TikTok posts, including your own account's posts and authorized creator posts. Spark Ads explanation
Content Suite's discovery workflow separates posts needing authorization, authorized posts, and posts already launched as Spark Ads. Finding a post does not mean it is ready to advertise. Discovery workflow
Define the customer question before comparing views. These fictional examples concern a storage-products brand.
| Candidate | Question it answers | Check before selection |
|---|---|---|
| Demonstration of a container fitting into a shelf | Will it fit my home? | Dimensions and the product on the landing page match |
| A room styling video | How will it look? | Product visibility supports the campaign message |
| A review explaining inconvenience after purchase | Which uses are unsuitable? | The criticism is factual and the advertising intent can be explained |
| Trending audio with a brief product shot | What is the product? | Sufficient product information and advertising-use conditions |
A popular post with little product information may be a poor first choice for a purchase campaign. Critical posts can reveal missing explanations. Evaluate advertising suitability and product-improvement insights separately.
Write the search brief first
This original brief prepares conditions for AI Search if you have access. It also works as a manual-search request for your team or agency.
Brand: [name and spelling variations]
Product: [specific product for this campaign]
Audience: [situation and needs]
Objective: [one action]
Question to answer: [purchase concern]
Find videos that:
- Show usage or dimensions
- Match the product on the landing page
- Explain benefits or inconvenience in the viewer's language
Exclude videos that:
- Feature a different product or outdated specification
- Promise effects we cannot verify
- Have advertising-use conditions we cannot confirm
For each candidate, list the post URL, question answered,
selection reason, outstanding checks, and authorization status.
Mark unknown information as unknown; do not infer it.
Use the same criteria when searching manually. Different selection rules would make it difficult to compare how useful the two methods are.
Record authorization and campaign results per asset
Record the creator, authorization period, advertising account, product and destination, and who will check performers or audio conditions. Ask the responsible person whether the platform's authorization status is sufficient for your intended use.
| Record | Purpose |
|---|---|
| Creative's role | Keep dimension explanations separate from styling messages |
| Objective, audience, and period | Identify results affected by different campaign conditions |
| Spend and outcomes relevant to the objective | Separate organic popularity from paid performance |
| Authorization status and end-date owner | Confirm whether delivery may continue |
| Explanation to improve next | Carry learning into the next asset or product page |
Recommendations and predictions are not guarantees of campaign outcomes. Compare results under aligned conditions. See how to test AI ad creative for a testing framework.
Begin with a description of the video you need
Choose a customer question and fill in the brief. If existing posts cannot answer it, use the AI advertising-video tool guide to decide what to produce.
Shoryaku AI's chat drafts text using your business information and request. Use it to write objectives and creative briefs, while searching for TikTok posts and obtaining authorization through TikTok.